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Please use this identifier to cite or link to this item: http://hdl.handle.net/1889/3126

Title: Customer response to media in marketing promotion: print versus online
Authors: Ieva, Marco
Publisher: Universita' di Parma. Dipartimento di Economia
Document type: Doctoral thesis
Titolo del dottorato o master: Economia e Scienze Sociali
Issue Date: 2016
Condizioni di accesso: © Marco Ieva, 2016
Appears in Collections:Economia, Tesi di dottorato

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